Wednesday, February 5 at 7:30 PM at the Michigan. Part of Science on Screen Film Series.
Multi-award winning feature documentary GENERAL MAGIC is the untold tale of how a great vision and epic failure changed the world. The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the “next big thing”. General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994. The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley company no one has ever heard of.