Event Information
General Magic
Documentary. 92 min. NR.
Wednesday, Feb 5, 2020 7:30 PM
Part of Science on Screen.
Wednesday, February 5 at 7:30 PM at the Michigan. Part of Science on Screen Film Series.

Multi-award winning feature documentary GENERAL MAGIC is the untold tale of how a great vision and epic failure changed the world. The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the “next big thing”. General Magic shipped the first handheld personal communicator (or “smartphone”) in 1994. The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley company no one has ever heard of.

Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, this is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions.

Join us for a post-film discussion moderated by UM Dean of Engineering - Alec D. Gallimore with UM College of Engineering, School of Education and School of Information Professor - Elliot Soloway, and UM alumni, iPod inventor, iPhone co-inventor, Nest founder, and Future Shape principal - Tony Fadell - who will be joining us LIVE via Skype.

Got questions for our panelists? Tweet @michigantheater with #MyQuestionIs or email michtheatera2@gmail.com. Our moderator will read your questions on stage and answer them LIVE after the screening!

The Science on Screen program is an initiative of the Coolidge Corner Theatre, with major support from the Alfred P. Sloan Foundation.

Event Pricing
Evening/Weekend Adult - $10.50
Evening/Weekend Student w/ Valid ID - $8.50
Evening/Weekend Senior (65 +) - $8.50
Evening/Weekend Child (under 12) - $8.50

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Event Info
Category:Science on Screen
Special Screenings
Michigan Films
One-Day Only